Mobile applications accounted for a record 32% increase of all sales on Black Friday in the United States in 2016. If you think that only the big technology companies around the world need mobile applications for their businesses, you're very wrong! In fact every type of business, whether the big ones like Facebook, or the small coffee shop around the corner, they all need their mobile app platforms. No matter how big or small your business, in fact, you need a mobile application ASAP!
Reasons why it's a no brainer to have one. First you must realize that people spend an average of two hours on their phones everyday, according to statistics. Wouldn't it just be nice to have your company's mobile app on Customer's phones? Your business will benefit much more by creating one. The advantages of having a mobile application for your customers include, but is not limited to the following:
1). Generate Additional Sales And Revenue
Owning a website is cool, but mobile applications are better able to encourage your customers to make repeat orders. Going to a company website is a bit cumbersome. Opening and navigating to your sales page isn't so enticing for customers on the go, and that's even if the website has mobile adaptability. But it's easier, and faster for your customers to open the app on their mobile devices. Plus, mobile apps are designed to display beautifully on your customers' mobile. Another benefit is that, you never know how popular your mobile app can become. You could actually make money from it by way of paid adverts besides sales and services.
2). Reduces Cost Of Services And Marketing
Needing to put a call through to customer care, just to access simple information or to make simple purchases can be a bit frustrating, especially if the call has been put on queue. With a mobile application for your customers, you save them the resources needed to make that call, this removes the inhibitions they might otherwise feel towards accessing your services.
On the other hand, you are able to push certain notifications to your customers who have your mobile application on their mobile devices. Thereby saving you money you would have rather spent to advertise or push such notifications.
3). Create More Value To Your Customers
Use the mobile application to garner more loyalty from your customers through loyalty rewards and sales discounts for special customers. Though you may have such a program in place already, digitizing it through your mobile app makes the process cooler, fairer, smoother and more reliable.
4) Enhances Your Brand And Recognition
You have the freedom to design your mobile application to reflect the kind of image and sentiments you want it to create in your customers. Depending on the type of customers you have, from the hippy to the geek, you could design it to reflect their style, hip or even shocking. The features though, should be created in such a manner that your customers love. Ease of use and functionality is the main attraction.
It is believed that customers need to see your brand 20 times to recognize it. The easiest and fastest way to accomplish this is through your mobile application.
5). For Statistical Analysis
There is a whole lot of information that your business can get from the mobile application. From, the kind of people patronizing your business, to getting feedback and statistics (in app surveys) like, how long users spend on your mobile application, profits from each sales, and what your customers are saying about your app on App Store. You're also able to know the demographics of those that interact with your app. This gives you the ability to strategize better on areas of the business that should be improved upon.
6). It Gives You A Competitive Edge Above Competitors
You may be in a niche where your competitors do not yet have mobile applications embedded into their services. Therefore, you getting your own mobile application can give your business a lot of leverage. And even if they already do, mobile apps are essentially about the unique features and user experience. You can crush the competition by building your mobile app to include features which are unique to only your business.
7). Broaden Your Market Reach
Without a mobile application, you're almost certainly missing out on a major market demographic. It is a known fact that increasing number of younger people are making purchases or accessing services through mobile apps. Even website administrators are reporting that an increasing number of people are accessing websites through mobile devices.
For example, Dominoes recorded a 28% increase in orders in just 6 months of releasing their mobile app in the United Kingdom. In fact, mobile app orders now account for 52% of all their orders in the U.K.
8). Visibility And Speed Of Access
Having a mobile application makes your brand always visible to your customers because they carry it always in their pockets. They actually don't need to open their browser to type in your website address. Speed of access is also guaranteed because many features of mobile applications don't require a data connection.
More Businesses Are Adapting Mobile Applications
By the year 2020, the mobile application enterprise is expected to grow to an estimated $63 billion dollars. It is also reported that the number of apps created by businesses in 2016 rose by a record 126%. This means that many more businesses need services like mobile application development singapore. But before you build mobile applications for your business, you need to answer to a few questions.
What Problems Should Your Mobile App Solve?
Mobile applications are not supposed to solve every single problem, but a specific short-term or long-term problem. You therefore need to first recognize the primary problems you need it to solve before going ahead to have one created. Here are a few examples:
>>> If your company or business is growing so fast and you need to keep your staff connected
>>> Your blogs and email reading list isn't effective
>>> Your customers constantly complain that your business is "old school" and is not responsive to them
>>> When your customers are tech savvy, and always with their smart phones
>>> You have a good idea of how to engage your customers and make them return for more
>>> Your prospective customers have your rivals' apps on their phones
>>> When your customers are always asking you for seasonal promos, or what's new from your business.
Based on the stated advantages and reasons to get a mobile application for your business, don't remain glued to the past. If you already have one, good luck to you, but if you still do not, what are you waiting for? Get mobile application development singapore.