The rise of mobile applications has had an amazing explosion. Since the two giants
of the market established their war, both Android and iOS have disputed the
market of mobile teams worldwide, leaving behind proposals such as Windows
Phone, Nokia Ovi, Symbian or gadgets based entirely on Java. Samsung and Apple
were rooted in a technological skirmish where the one pushed against the other
to see which device was better than the other, and in that demonstrated that
both operating systems were the forefront of everything known in mobile
Butbeyond that, at the application level they continued to grow and diversify at
the level of phones, tablets, Ipads and Iphones, and some of those apps have focused on business computing, ecommerce and corporate communication tools, among others in market. According to studies, the paradigm has shifted to the mobile because of its accessibility,
miniaturization and increased productivity. This has been very useful for small
and medium traders who have been able to compete on equal footing conditions
than the big ones since the same technological platform has allowed them.
That’s why, this case will be studied in detail by taking as an example the expansion that
has had this market in one of the small Asian giants of the economy: Singapore.
The Android and iOS apps development in Singapore example
Singapore's growth has been spectacular over the past few years. This small archipelago in
southeastern Asia is one of the most prosperous economies in the world, having
nothing to envy to rich countries like Switzerland or Australia or the tax
havens of Europe and the Caribbean.
Amarket that has had a boom in this country taking advantage of the irruption of
information technologies at the corporate level, marketing and other automated solutions
is the apps development based on the above mentioned operating systems.
As explained above, Singapore's economic growth has been and has been accelerated
and has remained stable over time thanks to the measures implemented by its
government. For more information, read How Lee Kuan Yew engineered
Singapore's economic miracle.
The key to mobile success
This can be explained due to the following reasons:
Miniaturization at both hardware and software levels has enabled the apps market to establish itself asa tool for communication, business and customer support as effective as the
great infrastructures of IT powerhouses. It is no longer necessary to have gigantic servers or large technological platforms to achieve this, simply with a set of services running in the cloud on smaller servers enough.
The small and medium trader is simplified the work and can even mass their services with small apps that for example allow the user to order food services with delivery included, book tickets to the cinema or buy the latest smartphone coming to market and have it on the doorstep of
your home, just like going to the store or going to virtual stores like Amazon
and eBay. Which brings us to the next point.
The barrier of competitiveness between small and medium traders with the big ones of the
market has vanished thanks to the revolution of the apps, since it puts them to
equal conditions in a system of free market, and it gives the tools so that
these companies they can be fast and have no problems in the experience they
create for the clients, making it pleasant and easy to handle. A great
advance at this respect.
It opens a compass that allows entrepreneurs, start ups and new pioneer emporiums to exploit captive markets by offering solutions at their fingertips and which are massifiable
today, since it is rare to find someone who does not have an Android smartphone or tablet, or Ipad /Iphone Apple device.
And the company does not necessarily have to have a skyscraper tower or a technological city to operate; just a small office complex may be enough for these companies to operate
Types of applications targeted by the mobile revolution
It is expected that in a period of two to five years, sales and service teams will
see a three-digit increase in mobile applications that will be used by
employees in these positions. The way in which mobile can reduce friction
between the company and the customer is of great value to small businesses.
Such applications are focusing on four basic trends required by small and
There is a large group of consulting firms that have entered the Android and iOS application development market focused on these four fields discussed above. The following are the most outstanding:
Established in 2014, it has build award winning apps for all kinds of industries.
Established in 2010, and specialists on both platforms, it has focused on the
following types of apps:
Labs: Founded in 2011, it has covered a wealth of
product, but its focus on the mobile apps part focuses on the following
sectors. Notably, it has questionable client satisfaction.
Future of mobile apps market in Singapore
Technology is constantly evolving, and Singapore isn’t an exception. What today is trend
tomorrow is obsolete, what today is the last release tomorrow is relic. And
this technological evolution requires those who live and work in this field to
be constantly documenting or running the risk of becoming obsolete. Consultor
firms are growing to bring their clientes the best products and support.
These are some very specific examples when it comes to office solutions and online
catalogs. Obviously, the range of development is much broader, there are
applications of all types and for all needs. But this is intended as a starting
point for those who wish to design solutions like the ones discussed above and
see that it is only the tip of the iceberg in app design.